Music has the power to move us and affect our moods. The environment (in-store) influences emotions and mood. Music is too powerfull to be left in the background because music influences us a lot and changes how you perceive the world around you. By curating a branded atmosphere, the outcome is so much more than music; it can change the way we move, how we behave, our perception of time, our reading of a brand or influence our purchasing decisions.